The PULSE Ethos

When your origins are from Colorado, the strength of the Rocky Mountains, the fast-changing weather, and the high altitude are firmly rooted in your DNA. So it’s no wonder that endurance athletes who wear PULSE apparel understand that strength comes from within and being adaptive is essential to success. Their focused workouts, whether it be in a gym or alone with their thoughts on a mountain trail, are necessary to feel alive.

And while some may describe our athletes as obsessive in their quest to excel, we say they’re ambitious. In short, for them, and us, it’s life. Not a lifestyle. Like those disciplined athletes, who go beyond even their own expectations, we go beyond the norm and craft our apparel in the USA with the finest Merino wool – after all, its performance is only rivaled by those who wear it.

PULSE – Naturally driven.